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Profitability

Margin and Target Price Calculator

Calculate margin, markup and profit, or find the price required to achieve your target margin.

  • 1 min
  • Reviewed
Gross margin40%
Profit per unit
€40.00
Markup on cost
66.67%
Price including VAT
€121.00

Indicative estimate. Check the assumptions, exclusions and official sources before making a decision.

This is an indicative estimate based on the information entered. Review the assumptions before making a tax or financial decision.

Methodology and sources

Reviewed · We do not store the amounts you enter

Validity and privacy

Privacy
The calculation runs in your browser.

Main assumptions

  • Cost and price are entered excluding VAT.
  • Cost represents the direct variable cost of one unit.

Not included

  • Fixed costs, subsequent discounts, returns and finance costs.

Official sources

This tool uses the formulas described in the assumptions and does not depend on an external regulatory source.

Frequently asked questions

Are margin and markup the same?

No. Margin divides profit by the sale price; markup divides it by cost.

Should I include VAT?

Not when analysing profitability. Enter amounts excluding VAT and, if useful, the calculator will also show the final price including VAT.

Which costs should I use?

Include all variable costs directly associated with selling one unit. Analyse fixed costs with the break-even calculator.

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